Present Credible Content

List research references and sources for articles and other information you provide on your site. 

Consider your audience. If your site is aimed at the general public, link to references to maintain an accessible, non-academic tone.

Note Zero to Three’s (http://www.zerotothree.org) “References” link at the bottom of the page:

If your site audience is primarily the research or academic community, full citations at the end of the article, citations within articles, (APA style) are appropriate.

Talaris Research Institute (http://www.talaris.org) formally lists research references at the end of the article:

The Institute for Research on Poverty (http://www.irp.wisc.edu) embeds references with links throughout the text. This site also lists formal citations at the end of the article:

Supply a full citation, or a link to the full citation, for a summary or excerpt of a published article or report, or for a summary or excerpt of a book.

The RAND Corporation’s (http://www.rand.org) website supplies a full citation for the articles and research references used, sustaining website credibility:

Supply a full citation, or a link to the full citation, for a government document, brochure, pamphlet, etc.